The Process
The Process
The Process
The Process
The Process
PUT THINGS
INTO PERSPECTIVE

This is How We Do It.

How does it look behind the scenes?
Our works are intentionally planned and crafted to the smallest details. To realize the vision in our mind, we categorized our work based on four phases: discover, define, design, and deliver.

What to expect as a client?
In every step of the way, we aim to achieve outstanding results.

Discover

The first step of understanding things
phase i

Discover

The first step of understanding things

They say every good decision is an informed decision. Keeping that in mind, our work tries to fill in the gap between what is known and what is not. When we want to understand something, we do some research. We provides several types of research: design research, competitive research, market study, and brainstorming.

Through design research, we look for particular knowledge about what we have in mind. We want to align business objectives with the appropriate design and methods. Additionally, we also conduct competitive research to understand how well a brand performs in comparison to others in the similar industry. This is also a part of our market study, which will examine how a brand is perceived by the audience. In this phase, we will also include our clients in the brainstorming process to complete the big ideas.

They say every good decision is an informed decision. Keeping that in mind, our work tries to fill in the gap between what is known and what is not. When we want to understand something, we do some research. We provides several types of research: design research, competitive research, market study, and brainstorming.

Through design research, we look for particular knowledge about what we have in mind. We want to align business objectives with the appropriate design and methods. Additionally, we also conduct competitive research to understand how well a brand performs in comparison to others in the similar industry. This is also a part of our market study, which will examine how a brand is perceived by the audience. In this phase, we will also include our clients in the brainstorming process to complete the big ideas.

phase i

Define

Attempt to make things clear
phase iI

Define

Attempt to make things clear

In the continuation from the previous phase, we start to dissect the big ideas down into smaller actionable items. We define the problem. A clear communication is expected in this phase, as this will determine the whole design process.

Our service conducts this process in an attempt to define the brand's look and feel, perspective, and parameters. The big question becomes: what are the values and personality of this brand and what are the boundaries?

In the continuation from the previous phase, we start to dissect the big ideas down into smaller actionable items. We define the problem. A clear communication is expected in this phase, as this will determine the whole design process.

Our service conducts this process in an attempt to define the brand's look and feel, perspective, and parameters. The big question becomes: what are the values and personality of this brand and what are the boundaries?

phase iI

Design

Finalizing the work in progress
phase iII

Design

Finalizing the work in progress

In smaller actionable items, the design phase is tailored to your objectives. This phase is the heart of our efforts, where we craft and tinker through problems, exploring every possibility to find the best solution for you. During this phase, we concentrate on shaping the visual components of your brand including logo, typography, color, illustrations, print & graphic, and packaging.

It is natural to have some concerns about the outcome, but rest assured. We will ensure a prompt delivery. So, there is no need to worry!

In smaller actionable items, the design phase is tailored to your objectives. This phase is the heart of our efforts, where we craft and tinker through problems, exploring every possibility to find the best solution for you. During this phase, we concentrate on shaping the visual components of your brand including logo, typography, color, illustrations, print & graphic, and packaging.

It is natural to have some concerns about the outcome, but rest assured. We will ensure a prompt delivery. So, there is no need to worry!

phase iII

Deliver

Maximizing your experience
phase iV

Deliver

Maximizing your experience

The final part of the four phases involves delivering the work to our client. Typically, we provide some outputs such as logo system usage, brand manual, and consultation support.

We want to compile all necessary information into logo system usage and brand manual to guide you in your brand identity usage. We also provide consultation support as a post-purchase experience that allows you to consult about your brand identity.

The final part of the four phases involves delivering the work to our client. Typically, we provide some outputs such as logo system usage, brand manual, and consultation support.

We want to compile all necessary information into logo system usage and brand manual to guide you in your brand identity usage. We also provide consultation support as a post-purchase experience that allows you to consult about your brand identity.

phase iV

Thinking by yourself is hard, but we are here. Explore the many possibilities of creating your brand identity with Studio TF/S

Let’s Talk!
FAQs

Frequently Asked Questions. Here are the questions that most often come up, and this is how we respond.

What can I get as a client?

You will get the whole process. If you decide to work with us, we provides all the necessary services in the four phases (discover, define, design, and delivery). We will find the compatible service package for you.

Can I choose partial service for my business if I already have a logo system?

Yes, you can. Upon discussion, some services can be tailored to your request. However, we might still need to stick in the process (e.g. starting in the Discover and Define phase) in order to understand your brand and neatly deliver your request.

What are brand guidelines?

Brand guidelines are documents that specify the standard and use-cases of a brand identity. Not only as a reference, but also a manual for the usage of your brand identity.

What if I have a question about my brand identity after working with Studio TF/S?

Our clients have access to post-purchase consultation support. We will help you should you have any questions related to the works after the initial purchase.